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Peugeot 2008 side

Peugeot 2008 – set to revive the fortunes of the company?

By Andrew Marsh, 22.10.13
Posted in: New Model Information | Public

There is a sector or the automotive world that was invented by the Honda CR-V and the Toyota RAV4 – the off roader which is rather good on road too. Nissan took this theme and crossed high fashion some SUV ‘ruggedness’, whilst aiming the range firmly at the mass market with front wheel drive along with a few variants with four wheel drive. The Nissan Qashqai / Dualis / Rogue achieved success after many other vehicle manufacturers had tried this formula. Nissan then introduced the Juke, based on the Renault Clio3 platform – and hey presto success followed again.

The result? Nissan Juke has inspired a segment all of its own. Alliance company Renault has introduced the Captur as a replacement of the previous B segment MPV (the J77 / R77 Modus – a size smaller than Scenic) and Peugeot has introduced the 2008.

What does success look like? Customers happy to pay an asking price that is around 50% higher to twice the price of the small car the cross –over is based on, and an expanding order book. The Peugeot 2008 had more than 26,000 orders before a single car was delivered in any market, and the main production plant in Mulhouse, France, has raised the production rate from 310 units per day in June to 615 units per day by mid-October 2013 by adding a second shift to meet demand from Europe. Peugeot 2008 will be made in China with partner Dongfeng, and in Brazil too by early 2014. This is not relative success – sales have taken off like a scalded cat.

Peugeot 2008 DP steels

The exterior skin is made from bake hardened (dual phase) steel at 180 MPa yield strength after painting on the production line. Similar materials are also shown here is blue tint – grey tint shows mild steel panels. © Peugeot S.A.

Click here for part 1 – over view, market position

Click here for part 2 – trim, traction control, suspension and powertrain

Click here for part 3 – the body construction

 

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