New 2012 Ford Transit first images
Ford will unveil the all new Transit at the Geneva show on 7th March 2012. The main production will be in Turkey, with chassis cab production continuing in England and the big news – for North America production will come from Kansas City, Missouri. This represents the same pattern we have seen with Fiesta, Focus3, Fusion / Mondeo – globally engineered vehicles for a global market. For years Ford had a very successful range of light commercial vehicles on sale around the world – one engineered in North America and one engineered in Europe for the rest of the world. This is the first time the two products are brought together – a major attempt was made in 1997, but ultimately failed.
The reason? Scale of economy, and that Ford make a very good profit margin on commercial vehicles.
The first revel will be a high end mini bus, but take a look at the technology on offer – SYNC voice command connectivity package with emergency assist call, lane keeping / departure warning, driver alertness monitoring and a full compliment of front / side / curtain airbags. Technology carried over from the Transit facelift released at the end of 2011 includes StopStart, regenerative braking and rear view camera (with the image displayed in the rear view mirror).
Start of production in Turkey will be mid 2012, with deliveries later in 2012. We will be there in Geneva to check out the ‘concept’.